Our Strategy
The Lowe’s strategy is rooted in serving our customers. We’re guided by our mission: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.
Total Home Strategy
Lowe’s Total Home Strategy provides a full complement of products and services for Pros and Consumers alike, enabling a Total Home solution for every need in the home. Foundational to this strategy is providing customers one of the world’s most customer-centric, omni-channel retail experiences.
5 Focus Areas to Drive Market Share Acceleration
Drive Pro penetration
Accelerate online business
Expand installation services
Drive localization
Elevate assortment
Best-in Class Omni-channel Retail Experience
In 2021, we grew our market share across DIY and Pro through our Total Home strategy, which is focused on providing our customers with the products and services they need for every project in the home. This was an important step in our ongoing evolution toward becoming a world-class, customer-centric, omnichannel retailer.
Investors
Lowe’s is a strong consumer brand with solid cash flows and a healthy balance sheet. We are well positioned in an approximately $1 trillion home improvement sector.
We are focused on generating long-term profitable growth and driving shareholder value.
