For small business owners, any purchase of their product is a big deal.
But a handful of aspiring entrepreneurs could be about to get the biggest deal of their lifetime: “America’s Big Deal”, a new, live shoppable television competition. And Lowe’s is going to be a part of it.
The first-of-its-kind series on USA Network will introduce small business owners to viewers as well as a panel of executives from three retail giants: Lowe’s, Macy’s and QVC and HSN. The entrepreneurs will have a set amount of time to pitch their product to the panel – and YOU, the viewer. Live viewers can purchase their favorite products in real-time each week at 9 p.m. ET/8 p.m. CT, and the entrepreneur with the highest dollar sales will get to stand before the “Retail Titans” for an opportunity to gain a purchase order offer from any of the three retailers.
With life-changing potential on the line, the entrepreneurs will lay out bold innovative pitches in hopes they win in viewer sales and garner support from some of the largest retailers in their respective industries.
“We are thrilled to be joining America’s Big Deal and providing entrepreneurs a platform to take their business to the next level,” said Marvin Ellison, Lowe’s chairman and CEO. “Many people may not know this, but Lowe’s began as a small-town hardware store over 100 years ago, and we know how critical small businesses are to the communities we serve. This partnership is our next step in supporting entrepreneurs and offering them a once-in-a-lifetime opportunity to get their products in front of 20 million customers a week.”
Beginning Thursday, October 14, episodes of “America’s Big Deal” will air weekly live at 9 p.m. ET/8 p.m. CT. Lowe’s is proud to be represented on the panel by three members of its executive leadership team: Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer, Don Frieson, Executive Vice President, Supply Chain, and Bill Boltz, Executive Vice President, Merchandising.
Are YOU ready to help decide whose small business dreams come true? You buy. You decide. Learn how to shop LIVE during the show and tune in to USA Network Thursdays, live at 9 p.m. ET/ 8 p.m. CT!
