Lowe's Launches MyLowe's--Revolutionary Home Management Tool

Customers now able to track purchases from all channels, organize rooms, set reminders and more

MOORESVILLE, N.C.--(BUSINESS WIRE)-- Lowe's, the world's second-largest home improvement retailer, announces the launch of MyLowe's, an integrated online experience that will help customers manage their biggest asset - their homes. It will revolutionize the customer experience with home improvement, allowing all purchases, in-store and online, to be tracked automatically and stored on their customer profile online. Customers will be able to customize their personal version of Lowes.com, MyLowe's.

MyLowe's key fob.

"Customers expect to be engaged and in control throughout the entire home improvement experience - from inspiration to enjoyment," said Tom Lamb, Lowe's senior vice president of marketing and advertising. "MyLowe's will enable our customers to track and manage their homes all in one place, and it will allow Lowe's employees to be better equipped to help meet the needs of our customers."

The capabilities of MyLowe's will grow and evolve based on customer and employee feedback. Today's first release includes the following features:

    --  A MyLowe's card or key fob to track in-store purchases online
    --  Home profile to create rooms and store floor dimensions, product details
        and notes
    --  Folders and lists to organize products, projects and ideas
    --  Purchase history from all purchase points (in store, contact center,
        online and mobile)
    --  Paint formula tracking after check out
    --  Access to warranties and product manuals from product detail pages
    --  Ability to set reminders for air filters and other common maintenance
        items
    --  And more

MyLowe's is the first major proof point of Never Stop Improving, Lowe's new brand strategy that launched in September. It is part of Lowe's commitment to never stop improving its customer experience, its business and its communities.

Watch an overview video of MyLowe's or learn more at Lowes.com/MyLowes.

About Lowe's

With fiscal year 2010 sales of $48.8 billion, Lowe's Companies, Inc. is a FORTUNE^(R) 50 company that serves approximately 15 million customers a week at more than 1,725 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.

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    Source: Lowe's Companies, Inc.